INTRODUCTION
Welcome: The Story This Course Is Replacing
This opening session establishes what The Creative Business Blueprint is actually about. Not a productivity system or a marketing playbook, but something more foundational: the story you’ve inherited about what it means to be a working creative, and why that story is costing you.
Jordan Nahmias, a coach, facilitator, and former entertainment lawyer, lays out what the next five sessions will cover: dismantling the starving artist myth, reclaiming your real worth, getting clear on exactly who your work is for, building a plan you’ll actually use, and learning to network in a way that feels natural rather than transactional.
Short, direct, and purposeful. This session sets the frame for everything that follows.
ABOUT JORDAN NAHMIAS
Jordan Nahmias is a coach, facilitator, and speaker working with professionals, leadership teams, and creatives. As a former entertainment lawyer and firm founder, he spent years inside the creative industries, working with filmmakers, musicians, and artists navigating the business side of their careers. He now brings that experience into coaching and facilitation, helping high-performing creatives close the gap between the work they make and the livelihood they deserve.
getunstuckconsulting.com | LinkedIn | YouTube
EPISODE 1
Rewrite Your Story
The most expensive story in the creative world isn’t a lie anyone told you once. It’s a script you’ve been handed so many times it started to feel like truth: that real artists suffer, that commercial success and creative integrity are opposites, that making money means selling out.
In this session, Jordan traces the origin of that script, following it from Henri Murger’s 1851 novel romanticizing broke Parisian artists, through La Boheme, through Rent, to the deeply embedded cultural narrative that became an invisible tax on an entire generation of creative professionals. Michelangelo was one of the wealthiest men in Rome. Frida Kahlo negotiated her own commissions. The artists we celebrate most were often excellent at business.
Drawing on psychologist Dan McAdams’s concept of narrative identity, Jordan makes the case that the story you tell about your work directly shapes what you earn from it. Not through manifesting, but through behavior. Stories become beliefs, beliefs become behaviors, behaviors produce results. Your first assignment: the Story Audit. Map the old story, trace where it came from, and draft the new one. Deliberately, like an architect rebuilding a foundation.
Download “The Story Audit” Worksheet
EPISODE 2
Know Your Value
Most creatives price their work through a familiar ritual: Google what others charge, ask around, guess what the client can afford, and then subtract something because charging the full amount felt uncomfortable. That’s not pricing. That’s apologizing.
In this session, Jordan introduces the Value Stack, a five-layer framework that shifts the question from what should I charge to what is my work actually worth. The layers move from raw skill (the commodity floor that anyone can compete on) through applied expertise and the transformation you create for clients, up to speed and reliability, and finally to your story: the unique perspective and origin that no one else can replicate or undercut.
Most creatives price from the bottom. Pricing from the top means entering a category of one. The harder truth here is that undercharging isn’t humility. It’s a form of hiding. When you set a price beneath your worth, you’re signaling to the market, and to yourself, that you don’t fully believe in what you’re offering. This session’s worksheet walks you through mapping your own Value Stack so you can start closing that gap.
Download “The Value Stack” Worksheet
EPISODE 3
Find Your Ideal Buyer
If your answer to who is your work for is everyone, here’s the hard truth: work made for everyone moves nobody. Specificity isn’t a limitation. It’s what makes your work land. The biggest brands in the world don’t try to sell to people who don’t already care about what they offer. Your creative business shouldn’t either.
In this session, Jordan introduces a framework for identifying your ideal buyer using two axes: mirror and window. The mirror represents what you share with your buyer, the similar values, taste, and sensibility that make them feel like your work was made for them. The window represents where you differ. They have a problem you can solve, resources you need, or a context where your work creates value they can’t generate themselves. Your ideal buyer lives at the intersection of both. Without the mirror, there’s no connection. Without the window, there’s no exchange.
From there, Jordan takes it practical. Rather than building a hollow marketing persona, you’ll construct a real portrait of this person: where they spend their time, what they’re frustrated by, what they’re searching for late at night, what they aspire to, and most importantly, what they’re already spending money on in the neighborhood of what you offer. You don’t need to create demand from scratch. You need to redirect existing demand. That shift in framing changes everything about how you talk about, price, and position your work.
Download “The Ideal Buyer” Worksheet
EPISODE 4
Build the Plan
Most business plans get written and never opened again. Not because creatives are undisciplined, but because most plans are designed to impress someone else, not to actually guide your decisions.
In this session, Jordan diagnoses the real problem first: the drift model. Drift is what happens when you’re busy but not directed, responding to whatever email, opportunity, or favor arrives next, always productive, never quite strategic. The brutal thing about drift is that it feels like progress because you’re always doing something. It isn’t.
The antidote isn’t more discipline. It’s clarity. Using an adapted version of the Eisenhower Matrix, Jordan shows which work actually matters and why it keeps getting bumped in favor of things that feel urgent but aren’t. The one-page creative business plan that emerges from this session has just five sections: your story, your value, your ideal buyer, three goals, and three next actions. All of them rooted in the sessions that came before. A simple Friday check-in keeps the whole thing alive.
Download “The 1 Page Plan” Worksheet
EPISODE 5
Get Into the Room
The version of networking most creative people picture is a room full of strangers exchanging business cards while pretending to be interested in each other. That version deserves every bit of the dread it inspires. That’s not networking. That’s performative socializing. If you hate it, you’re right to.
Real networking, the kind that actually builds a creative career, looks completely different. Jordan’s definition: being genuinely useful to people you genuinely like, in rooms where your kind of work is valued. No pitching, no performing, no pretending. In this final session, he introduces the Generosity Loop: a three-step cycle of give, show up consistently, and ask with clarity. The loop works because trust is built through repetition, not first impressions, and because a specific ask gets a specific answer, while ‘let me know if you hear of anything’ disappears without a trace.
This session closes the arc of the full course. Story leads to value, value leads to the right buyer, the right buyer leads to a plan, and the plan leads you into the rooms where everything comes together. The starving artist was never you. It was a story someone else wrote. Now you’ve written your own.
Thank you to CANVAS and the Azrieli Foundation for supporting this video series.
